I've always liked the Maybelline Color Sensational range for proving that drugstore lipsticks can be affordable, high-performance, AND come in fashion-forward colors.
Even though we didn't get access to a lot of the more edgy finishes and colors until quite recently, I've built up quite a collection, primarily Powder Mattes (so lightweight and saturated) and a couple of the Loaded Bolds as well. I love the mattes because they have a very modern powdery texture that you can sheer out for a very editorial "flower petal" finish akin to high-end mattes like Shu Uemura's.
This October, Maybelline will be launching 10 shades in the Inti-matte Nude collection, cos who doesn't need more neutral mattes??! The shades are split into 3 groups; 2 Neutrals, 4 Warms and 4 Cools.