Shu Uemura's launched a rather innovative new foundation formula which combines skincare benefits with a weightless liquid-powder texture that lasts and has much higher sebum-absorption capabilities than the average matte foundation.
|Shu Uemura Skin:FIT Cosmetic Water Foundation with Tint in Gelato AT 02 on lips and cheeks|
Just for demo's sake, I actually did not use setting powder for the shot above. For someone with dry skin like me, adding powder on top of this velvet-finish foundation looks way too matte for my personal preference. But if you have oily or combination skin, this would probably work better than typical foundations for shine control.
The product has a bi-phase liquid and powder formula which needs to be shaken up before use.
It also comes with a special dual-sided pentagon sponge with a velvety flocked side which is for applying the liquid, and a regular side which you pat over the applied foundation to set the formula (by pressing the pigments into the skin for a more natural-looking "fit" and absorbing excess solvents).
This formula references traditional Mizu Oshiroi (water foundation) technique used by maiko today, and that was born during the Edo period of Japan (beginning 17th Century).
The liquid is a cosmetic water containing pomegranate extract, a powerful antioxidant, as well as mint to refresh and cool skin in the Summer heat.The formula also contains water-dispersed organic UV filters and provides SPF30 PA+++.
The powder blend contains a mix of "smart powders" with perlite to absorb and slowly release water to the skin, airlicium which absorbs many times the amount of oil regular absorbent powders do, and also a soft-focus powder to blur pores.
It's important to find out how the formula works because it doesn't feel anything like the usual silicone-y formulas which give you a lot of time to rub and blend. If you imagine calamine lotion, you need to get your skin coated evenly and set the product before it can crease or smear, so make sure you take note of the application steps.
Use it right though, and you get a velvety, air-brushed matte finish that's really quite beautiful.
[IMPORTANT!] Application Steps:
- Add a couple of drops at the time to the back of your hand and use the flocked "furry" surface of the sponge to pick up the product.
- Work in sections. This is not the type of foundation you dab all over your face and take your time to blend. Apply to one section/area of the face in a mix of pressing and smoothing motions. Once you get an even application, flip the sponge around and use the regular side to pat pat pat. This patting absorbs excess liquid solvents quickly and helps set the foundation before anything smears or creases.
- Then move on to the next section of your face and repeat.
Coverage is light-medium. It looks and feels like water but there's actually a fair amount of coverage. Not enough to hide blemishes and dark circles completely, but that's what concealer is for. (I don't believe in blanket coverage over the entire face if you don't need it. Skin should look soft and real up-close.)
If you want an ultra-matte look, you can finish with powder but I have dry skin and did not want to over-mattify or dry out my face so I skipped.