1917 was the year that venerable Japanese beauty brand Shiseido first branched out from their bestselling skin perfecting concoctions, and decided to offer their first-ever makeup product to their growing clientele of fashionable women in Tokyo.
Long before Guerlain Meteorites, Shiseido's Rainbow Powder was a sensation for its luxurious, stylish, modular packaging and the innovation (at the time) concept of offering 7 different face powders for different effects.
Rainbow Powders became a fixture on the vanity tables of wealthy women and the most beautiful geisha long before the rest of the modern world fell in love with the idea of color-correcting powders.
|Vintage Shiseido Rainbow Powder set|
|Vintage Shiseido Rainbow Powder case|
The basic premise of color-correction still stands today. What makes a lot of sense to me personally, is that everyone has different issues which the standard color-correcting powders today may not be able to fix with the one-size-fits-all approach where you need to swirl together a prescribed mix of shades regardless of whether you might require more or less of certain colors.
With Rainbow Powder, you are in control of how much and which colors you apply to each part of your face.
While this might feel like a hassle for some, I beg to differ because in this day and age when many people want to just slap it on and go (or even whip it on in the car), it is a reminder to be mindful; to pay attention for a moment, to know our faces. And it turns powdering into a luxurious ritual rather than a troublesome last step.
That's why I totally geeked out when Shiseido announced the launch of a special 7 Colors Powder Revival Centennial Edition (S$320) to commemorate the 100th anniversary this Feb. They've replicated the classic fabric wrapped cases housed in an elegant box, each containing a different colored powder. If you're gagging for a set, move fast because there are only 145 kits for sale in Singapore.
|7 Colors Powder Revival Centennial Edition|