This Week's Power Lip: Armani Lip Magnet 400

Selfie via Instagram Story: Armani Lip Magnet 400

It's weird that even with 101 reds in your collection, you can still find room to obsess over another.

Cue Armani Beauty Lip Magnet 400, the classic true-red that's the signature color of the brand itself. It looks a little tomato-toned in the tube, more Louboutin than Armani, but don't worry. It goes on a vibrant rouge red.

Swatch of scarlet: Armani Lip Magnet 400

I know many people don't like these cos they were expecting a true liquid-to-matte non-transferring liquid. I like the silky smooth texture and the way it "semi" sets to a smooth finish without the wrinkly dried look. Another plus is how this doesn't make me want to claw my parched lips off my face. Do I wish it was transfer-proof? Maybe; when I'm about to chomp heartily into some food mostly, but otherwise I don't really mind.

I find I need to touch-up transfer-proof liquids after a meal ANYWAY. With these, at least touching up is a breeze as the formula melts onto itself when you spot-apply.

As someone who loves the sheerer, slower-setting liquid lip formulas like Bourjois Rouge Edition Velvets and YSL Tatouage Coutures, which have a textureless, less-drying finish, this is similar but one step more comfortable, if not as lasting.