Friday, April 15, 2016

Hourglass returns to Singapore

After a few years of absence (during which the brand pretty much reinvented face powders and went from an obscure niche name to a cult brand), Hourglass is finally back in Sephora Singapore.

And they are back with a vengeance. 
You can now find all the best-sellers, from the classic Veil Mineral Primer to the must-try Ambient Lighting Powders which put the brand on the map. 

Hourglass Ambient Lighting Powders and Palette

There is a lot of hype, so my top 3 priority picks for you to check out are:
  1. Ambient Lighting Powders - the hype is real. These ultra-fine, ultra-silky powders give a soft-focus perfected luminosity without emphasizing pores or looking metallic. There are two finishes, matte vs slightly pearlescent. I like both equally. (Check out Diffused Light for a great under-eye brightening powder.)
  2. Ambient Strobe Lighting Powders - yes, I love my Becca Shimmering Skin Perfectors, but not everyone wants a high-sheen metallic look. The Hourglas Strobe powders have a knack of creating a subtler, polished, emanating-from-within, 8-glasses-of-water, 8-hours-of-sleep, 8-weeks-of-facial-and-juicing glow.
  3. Immaculate Liquid Powder Foundation - it's time for a return to a proper matte foundation with great coverage. This formula contains clay to absorb oil, and is perfect for hot humid weather. If you have normal to slightly-dry skin, you can skip the powder.

Hourglass Ambient Strobe Lighting Powders

Hourglass Immaculate Liquid Powder Foundation

Three other worthy mentions include:
  • Veil Mineral Primer
  • Ambient Lighting Blushes
  • 1.5 Mechanical Gel Eyeliner
These honorable mentions are good, but two are relatively new to me.

I feel primers tend to be as personal as mascaras; whether something works well on you or not depends what foundation and skincare you wear, so what I find fantastic may not work as well for you, and vice versa. I will just say if you're looking for a matte primer, this is worth trying.

As for the marbled blushes, they are gorgeous and silky, and I know a lot of people will buy at least one just to check out. They just aren't as game-changing as the other original Ambient Lighting powders. (Just my personal opinion - they might rock your world.)

One other cultish item which is still quite new to me is the 1.5mm Mechanical Gel Eyeliner. I'm one of those lazy people who will use pencils to create flicks, so I can get a gel-liner effect without having to wash a brush, and this just makes the job much easier. I'm still testing it out so I can't say how long-wearing it is compared to others but if you have some extra budget this is something to check out as well.

Hourglass VEIL Mineral Primer

I personally feel Hourglass consistently excels at face/skin products - especially face powders (powder, blush, bronzer, highlighter), so if you have to pick only one item this is where you should probably look.

Hourglass Modernist Eye palettes

You can stop by from today onwards to check out the line (and enjoy free shipping over S$40 within Singapore) or stop by some of the stores to swatch and play first. I kinda suspect the bestsellers will go out of stock pretty quickly during the "launch rush", so you might need to move fast.

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