Popular Korean brand Innisfree has revamped their cushion foundation offering by updating their formulas, as well as changing up the whole portable compact foundation game by adding new cosmetic as well as functional spins on things.
Firstly, they realize that cushion compacts are things many people bring out for touch-ups, so you can now choose from a whopping 100 case designs to match every mood and outfit. And believe me, I thought that was a bit gimmicky at first, but when you look at all the cases, you can't help cooing at all the adorable designs and color options.
These have just been rolled out island-wide in Singapore, but only the flagship stores (Ngee Ann City and Vivocity) will carry all 100 designs. All other stores will carry a standard set of 40 shown on the two tilted racks below this paragraph.
If you want the less common offerings, you'll need to stop by the flagship stores. (There is a white and blue chevron ombre case which I'm dying to get my hands on... They didn't have any stock at the press event last night so I couldn't take one home with me. See the top left of the image below.)
Technically I don't ever touch up liquid bases outside so my cases are probably never going to make it out of the house except when I travel. Ultimately though, it's just a bit of welcome fun and I expect most people would find at least a few that they really like.
I mean - come on! These are
too cute.
Secondly, Innisfree is also changing up their formulations based on customer demand, which is fantastic.
Water Fit Cushion is the updated hydrating cushion, and to fit the preferences and lifestyles of customers, they've made the formula more lightweight so it nourishes but doesn't leave a tacky, greasy film on the skin. I have somewhat dry skin but even I can't wear formulas that are too moist because they just move around in our weather.
Next is the Long Wear Cover Cushion, which is my favorite. I've used the original Long Wear formula when Innisfree first launched in Singapore and I did talk about it a couple of times on Dayre as being a nice lightweight cushion which gives a glow but does not slide right off or feel greasy on the skin in our tropical heat. Now though, Innisfree has updated the formula to provide a lot more coverage because many customers who need a formula for oily skin also want skin-perfecting coverage.