This is a look that you can do with any drugstore purple shadow palette as long as it has a dark shade (can be charcoal, black, dark brown, plum, whatever!), a medium purple, and a paler pink or lavender.
I used Wet n Wild ColoriCon in Petal Pusher.
It's a very basic shape and really takes just a few minutes to do. Pair with a light colored gloss or lip balm, and you'll be good to go!
Note that you can use ANY palette you want, but the main color that will "pop" and stand out more is the main lid shade. I chose a cool-toned purple because it tends to look good with most skintones and eye colors.
Step 1: First use a medium-strength purple shade as the main color. This is usually the brightest/strongest color of the 3 that you will use for a typical look.
Run along the lower lash line as well.
Step 2: Smoke out the edges of the eye with a deep shade. I used a rust-brown color from the outer corners inwards, along the hollow of the socket line. Buff until you don't see any obvious lines. I also smoked it out a little right at the outer corners, to elongate the shape a bit.
On the inner corners, just dab on a pale shade. This brightens the entire eye area and keeps the look from being too heavy or dull. If you have close-set eyes, wearing a pale shade on the inside and a dark shade on the outside also helps create the optical illusion of slightly wider-set eyes.
Step 3: I ran a black pencil along the upper lash line. Make it thick if you want the look to be more "evening"-appropriate or sultry. Wear it thin if you want a softer, less-smoky look.
Step 4: Use your finger to SMUDGE out the black pencil you applied earlier. You're not creating a harsh line. Just a very soft smoky gradient from the purple down to the lashes.
Finish with black mascara.